Barook Farrukh is a self-taught UI/UX designer with a dynamic career spanning several years in the design industry, known for crafting user-centered digital experiences that seamlessly blend aesthetics, functionality, and brand identity. With a passion for problem-solving and innovation, Barook has built an impressive portfolio working with diverse organizations, from startups to educational institutions. Currently serving as a Design Instructor at Pui Ching Middle School in Macau, he inspires the next generation of designers while continuing to shape impactful designs as a freelance UI/UX designer on Upwork. His previous roles as Design Lead at intersection.io and Lead UI/UX Designer at Heylead showcase his ability to lead teams, drive branding strategies, and deliver results-driven solutions. Barook’s journey reflects resilience, adaptability, and a relentless commitment to creating meaningful experiences that resonate with users and elevate brands. 
Barook Farrukh is a self-taught UI/UX designer with a dynamic career spanning several years in the design industry, known for crafting user-centered digital experiences that seamlessly blend aesthetics, functionality, and brand identity. With a passion for problem-solving and innovation, Barook has built an impressive portfolio working with diverse organizations, from startups to educational institutions. Currently serving as a Design Instructor at Pui Ching Middle School in Macau, he inspires the next generation of designers while continuing to shape impactful designs as a freelance UI/UX designer on Upwork. His previous roles as Design Lead at intersection.io and Lead UI/UX Designer at Heylead showcase his ability to lead teams, drive branding strategies, and deliver results-driven solutions. Barook’s journey reflects resilience, adaptability, and a relentless commitment to creating meaningful experiences that resonate with users and elevate brands. 
Barook Farrukh is a self-taught UI/UX designer with a dynamic career spanning several years in the design industry, known for crafting user-centered digital experiences that seamlessly blend aesthetics, functionality, and brand identity. With a passion for problem-solving and innovation, Barook has built an impressive portfolio working with diverse organizations, from startups to educational institutions. Currently serving as a Design Instructor at Pui Ching Middle School in Macau, he inspires the next generation of designers while continuing to shape impactful designs as a freelance UI/UX designer on Upwork. His previous roles as Design Lead at intersection.io and Lead UI/UX Designer at Heylead showcase his ability to lead teams, drive branding strategies, and deliver results-driven solutions. Barook’s journey reflects resilience, adaptability, and a relentless commitment to creating meaningful experiences that resonate with users and elevate brands. 
Portrait of man looking to the right
Portrait of man looking to the right
Portrait of man looking to the right
Portrait of man looking to the right

Work Experience

2024 – Present

Design Instructor

Pui Ching Middle School, Macau

As a Design Instructor at Pui Ching Middle School in Macau, I develop and deliver engaging UI/UX design curricula for secondary students, fostering creativity and problem-solving through hands-on projects. I design interactive lessons on topics like user research, prototyping, and navigation, using relatable examples such as Instagram and Roblox to connect with students. By guiding students through activities like redesigning app menus and analyzing UI elements, I cultivate their understanding of user-centered design principles. My work emphasizes bridging theoretical concepts with practical applications, aligning with the school’s mission of holistic education and innovation.

2024 – Present

Design Instructor

Pui Ching Middle School, Macau

As a Design Instructor at Pui Ching Middle School in Macau, I develop and deliver engaging UI/UX design curricula for secondary students, fostering creativity and problem-solving through hands-on projects. I design interactive lessons on topics like user research, prototyping, and navigation, using relatable examples such as Instagram and Roblox to connect with students. By guiding students through activities like redesigning app menus and analyzing UI elements, I cultivate their understanding of user-centered design principles. My work emphasizes bridging theoretical concepts with practical applications, aligning with the school’s mission of holistic education and innovation.

2024 – Present

Design Instructor

Pui Ching Middle School, Macau

As a Design Instructor at Pui Ching Middle School in Macau, I develop and deliver engaging UI/UX design curricula for secondary students, fostering creativity and problem-solving through hands-on projects. I design interactive lessons on topics like user research, prototyping, and navigation, using relatable examples such as Instagram and Roblox to connect with students. By guiding students through activities like redesigning app menus and analyzing UI elements, I cultivate their understanding of user-centered design principles. My work emphasizes bridging theoretical concepts with practical applications, aligning with the school’s mission of holistic education and innovation.

2022-2024

Design Lead

Intersection.io

As Design Lead at intersection.io, I spearheaded the creation of user-centered digital experiences for diverse clients, focusing on branding and marketing-driven design solutions. I led a team of designers in developing cohesive brand identities, wireframes, and high-fidelity prototypes, ensuring alignment with client goals. My role involved conducting user research, crafting intuitive UI designs, and collaborating with developers to deliver seamless, impactful products. Notable projects included revamping an e-commerce platform’s UX, which increased conversions by 15%, and designing a SaaS dashboard that enhanced user engagement through consistent branding.

2022-2024

Design Lead

Intersection.io

As Design Lead at intersection.io, I spearheaded the creation of user-centered digital experiences for diverse clients, focusing on branding and marketing-driven design solutions. I led a team of designers in developing cohesive brand identities, wireframes, and high-fidelity prototypes, ensuring alignment with client goals. My role involved conducting user research, crafting intuitive UI designs, and collaborating with developers to deliver seamless, impactful products. Notable projects included revamping an e-commerce platform’s UX, which increased conversions by 15%, and designing a SaaS dashboard that enhanced user engagement through consistent branding.

2022-2024

Design Lead

Intersection.io

As Design Lead at intersection.io, I spearheaded the creation of user-centered digital experiences for diverse clients, focusing on branding and marketing-driven design solutions. I led a team of designers in developing cohesive brand identities, wireframes, and high-fidelity prototypes, ensuring alignment with client goals. My role involved conducting user research, crafting intuitive UI designs, and collaborating with developers to deliver seamless, impactful products. Notable projects included revamping an e-commerce platform’s UX, which increased conversions by 15%, and designing a SaaS dashboard that enhanced user engagement through consistent branding.

2020 – 2022

Lead UI/UX Designer

HeyLead

At Heylead, as Lead UI/UX Designer, I drove the design strategy for mobile and web applications, emphasizing intuitive interfaces and strong brand alignment. I conducted user research, created wireframes, and developed interactive prototypes using tools like Figma to validate designs. My work included redesigning a customer-facing app’s navigation, reducing user drop-off rates by 18%, and crafting marketing-focused UI elements that reinforced brand identity. I collaborated closely with product managers and marketing teams to ensure designs supported business objectives while delivering exceptional user experiences.

2020 – 2022

Lead UI/UX Designer

HeyLead

At Heylead, as Lead UI/UX Designer, I drove the design strategy for mobile and web applications, emphasizing intuitive interfaces and strong brand alignment. I conducted user research, created wireframes, and developed interactive prototypes using tools like Figma to validate designs. My work included redesigning a customer-facing app’s navigation, reducing user drop-off rates by 18%, and crafting marketing-focused UI elements that reinforced brand identity. I collaborated closely with product managers and marketing teams to ensure designs supported business objectives while delivering exceptional user experiences.

2020 – 2022

Lead UI/UX Designer

HeyLead

At Heylead, as Lead UI/UX Designer, I drove the design strategy for mobile and web applications, emphasizing intuitive interfaces and strong brand alignment. I conducted user research, created wireframes, and developed interactive prototypes using tools like Figma to validate designs. My work included redesigning a customer-facing app’s navigation, reducing user drop-off rates by 18%, and crafting marketing-focused UI elements that reinforced brand identity. I collaborated closely with product managers and marketing teams to ensure designs supported business objectives while delivering exceptional user experiences.

2019 - Present

Freelance UI/UX Designer

Upwork

As a freelance UI/UX designer on Upwork, I’ve worked with clients across industries to deliver tailored design solutions, from startups to established brands. My projects range from designing responsive websites to creating mobile app interfaces, with a focus on user research, prototyping, and branding. I’ve built brand identities and marketing assets that drive engagement, such as a startup’s website that boosted user retention through intuitive UX. My freelance work has honed my adaptability, communication, and ability to deliver high-quality designs under tight deadlines, earning consistent 5-star client feedback.

2019 - Present

Freelance UI/UX Designer

Upwork

As a freelance UI/UX designer on Upwork, I’ve worked with clients across industries to deliver tailored design solutions, from startups to established brands. My projects range from designing responsive websites to creating mobile app interfaces, with a focus on user research, prototyping, and branding. I’ve built brand identities and marketing assets that drive engagement, such as a startup’s website that boosted user retention through intuitive UX. My freelance work has honed my adaptability, communication, and ability to deliver high-quality designs under tight deadlines, earning consistent 5-star client feedback.

2019 - Present

Freelance UI/UX Designer

Upwork

As a freelance UI/UX designer on Upwork, I’ve worked with clients across industries to deliver tailored design solutions, from startups to established brands. My projects range from designing responsive websites to creating mobile app interfaces, with a focus on user research, prototyping, and branding. I’ve built brand identities and marketing assets that drive engagement, such as a startup’s website that boosted user retention through intuitive UX. My freelance work has honed my adaptability, communication, and ability to deliver high-quality designs under tight deadlines, earning consistent 5-star client feedback.

  • Digital Design ⋅

  • Art Direction ⋅

  • Framer Development ⋅

  • Digital Design ⋅

  • Art Direction ⋅

  • Framer Development ⋅